Conditional Format a Row instead of just column in SD7

Hi,

Is it possible to color code (conditional format) complete row instead of just column while creating a report using report builder in Service Desk 7.1?

I found an option to conditional format a column based on a criteria, however, it color codes the data of that particular column, we are looking out something to change color of that complete row based on the condition.

Any advise / directions would be great.

Thanks

snm1502