System Recovery 2013 Desktop Edition Install

I purchased System Recovery 2013 Desktop Edition and downloaded the file.  Found that the .zip file contained an .ISO file.  Burned that to a CD.  Loaded the CD and found that this was not an installation CD,  but a recovery disk with no option to actually install any program.  The instructions do not match what I see when I run this disk.  Product manual shows me that a full application should be installed???

How do I get to the actual software install?  I don't see a setup.exe on the CD made from the .ISO. 

Thanks.